Full Vision Display Cases vs. Extra Vision Display Cases: What’s Better For My Store?

When it comes to showcasing your merchandise effectively, selecting the right retail display case can make all the difference between a casual browser and a committed buyer. The perfect glass display case doesn’t just store your products—it elevates them, draws customer attention, and ultimately drives sales. In today’s competitive retail environment, the visual presentation of your merchandise in quality glass display cases is just as important as the quality of the products themselves.

At Displayarama, with over 40 years of experience providing premium store fixtures and retail solutions, we understand that choosing between different types of display cases can be challenging. Two of our most popular options—full vision display cases and extra vision display cases—each offer distinct advantages depending on your specific retail needs, merchandise type, and store aesthetic.

This comprehensive guide will walk you through everything you need to know about full vision and extra vision display cases, helping you make an informed decision that will enhance your customers’ shopping experience and maximize your sales potential. We’ll explore the unique features, benefits, and ideal use cases for each type, providing you with the knowledge to select the perfect showcase for your valuable merchandise.

Section 1: What is a Full Vision Display Case?

A full vision display case is a retail display case designed with a wide glass front panel that provides clear visibility of the merchandise inside while maintaining security and protection. These versatile glass display cases are a staple in retail environments ranging from jewelry stores and electronics shops to collectibles dealers and general retail establishments.

Displayarama’s exclusive line of full vision display cases combines luxury features with practical functionality, making them an excellent choice for retailers who want to create an attractive merchandise display without compromising on security or quality.

Key Features of Displayarama’s Full Vision Display Cases

Wide Glass Front for Maximum Visibility

The defining characteristic of a full vision display case is its expansive glass front that offers customers an unobstructed view of your merchandise. This design maximizes product visibility from the front, allowing shoppers to easily see your items without needing to move around the display or request assistance.

Deep, Adjustable Shelving

Unlike competitors who typically offer 8″ and 10″ shelves, Displayarama’s full vision display cases come with deeper 10″ and 12″ tempered glass shelves. This additional depth provides more square inches of display space, allowing you to showcase more inventory or create more visually appealing product arrangements. The adjustable shelving also gives you flexibility to accommodate merchandise of various sizes.

Multiple Premium Wood Finishes

Displayarama offers full vision display cases in a variety of elegant wood finishes, including black, white, cherry, and maple. This range of options ensures you can select a finish that complements your store’s existing décor and creates a cohesive aesthetic throughout your retail space.

Various Size Options

Available in multiple sizes—including 48″ and 70″ models—Displayarama’s full vision display cases can accommodate retail spaces of any dimension. Whether you need a compact showcase for a small boutique or a larger display for a spacious showroom, there’s a size option to meet your specific requirements.

Built-in Security Features

Each full vision display case comes with a plunger lock and two keys included at no additional cost, providing essential security for your valuable merchandise. The tempered glass construction not only enhances durability but also ensures safety in the rare event of breakage. Additionally, anti-theft brackets on the top glass prevent unauthorized access, protecting your inventory from potential theft.

Pre-drilled for LED Lighting

Proper lighting is crucial for showcasing merchandise effectively, which is why Displayarama’s full vision display cases come pre-drilled for optional LED lighting. This feature allows you to easily add illumination that highlights your products’ best features and creates an eye-catching display that attracts customer attention.

Cost-Effective Shipping and Assembly Options

To provide the most cost-effective solution, Displayarama ships full vision display cases unassembled. For retailers who prefer professional installation, assembly services are available for an additional fee. This flexibility allows you to choose the option that best fits your budget and capabilities.

Best Use Cases for Full Vision Display Cases

Full vision display cases are particularly well-suited for:

1. Jewelry Displays: The clear front panel provides excellent visibility while keeping valuable pieces secure.
2. Electronics Showcases: Protect sensitive electronic items while allowing customers to view product details.
3. Collectibles and Memorabilia: Display valuable collections with proper security and visibility.
4. General Retail Applications: From accessories and small gift items to specialty products, full vision cases work well for a wide range of retail merchandise.
5. Stores with Traditional or Wood-Focused Aesthetics: The variety of wood finishes allows these cases to blend seamlessly with traditional store designs.

Full vision display cases represent an excellent balance of visibility, security, and value, making them a popular choice for retailers across various industries. Their versatility and range of customization options ensure they can meet the needs of almost any retail environment while providing the essential function of showcasing your merchandise in its best light.

Section 2: What is an Extra Vision Display Case?

An extra vision display case represents the premium tier of retail display cases, designed to maximize product visibility from multiple angles while creating a high-end shopping experience. As the name suggests, these glass display cases provide “extra vision” by featuring glass on three sides—front and both sides—allowing customers to view merchandise from various perspectives without assistance from store staff.

Displayarama’s collection of extra vision display cases combines superior visibility with luxury features, making them the ideal choice for retailers who want to create a sophisticated shopping environment that highlights their merchandise in the most flattering way possible.

Key Features of Displayarama’s Extra Vision Display Cases

Glass on Three Sides for Enhanced Visibility

The defining characteristic of an extra vision display case is its three-sided glass construction. Unlike full vision cases that provide visibility primarily from the front, extra vision cases allow customers to view merchandise from the front and both sides, creating a more immersive and engaging shopping experience. This 270-degree visibility is particularly valuable for items with intricate details that benefit from being viewed from multiple angles.

Mirrored Doors for Expanded Visual Appeal

One of the most distinctive features of Displayarama’s extra vision display cases is the mirrored sliding doors at the back. These mirrors serve multiple purposes: they create an illusion of more space, reflect light to brighten the display, and most importantly, they allow customers to see the back of displayed items without needing to handle the merchandise. This is especially valuable for jewelry, collectibles, and other items where details on all sides matter to the purchasing decision.

Premium Deep Shelving

Like our full vision cases, Displayarama’s extra vision display cases feature deeper 10″ and 12″ tempered glass shelves, providing more display space than competitors’ standard 8″ and 10″ shelves. This additional depth allows for more creative merchandising arrangements and accommodates larger items with ease. The tempered glass construction ensures durability while maintaining a crystal-clear view of your products.

Integrated LED Lighting

While full vision cases come pre-drilled for optional lighting, extra vision display cases include bright LED lighting as a standard feature. This integrated illumination ensures your merchandise is presented in the best possible light, highlighting details and creating an attention-grabbing display that draws customers in. The energy-efficient LED technology provides bright, consistent lighting while keeping operating costs low.

Enhanced Security Features

Extra vision display cases come equipped with push-button locks and two keys, providing essential security for high-value merchandise. The tempered glass construction offers both durability and safety, while anti-theft brackets on the top glass prevent unauthorized access. These security features give retailers peace of mind when displaying valuable items.

Premium Finish Options

Displayarama’s extra vision display cases are available in sleek black or elegant silver finishes, providing a contemporary aesthetic that complements modern retail environments. These sophisticated finishes create a high-end look that enhances the perceived value of the merchandise displayed inside.

Available in Multiple Sizes

Extra vision display cases come in both 48″ and 70″ widths, allowing retailers to select the size that best fits their space and inventory needs. Whether you need a single showcase or multiple units to create a cohesive display area, these size options provide flexibility for various store layouts.

Professional Assembly Options

Like our full vision cases, extra vision display cases ship unassembled for cost-effective delivery. Professional assembly services are available for an additional fee for retailers who prefer expert installation.

Best Use Cases for Extra Vision Display Cases

Extra vision display cases are particularly well-suited for:

1. Luxury Retail Environments: The premium construction and enhanced visibility create a high-end shopping experience appropriate for luxury goods.
2. Jewelry Displays: The three-sided glass and mirrored back allow customers to appreciate the craftsmanship and details of fine jewelry from all angles.
3. High-End Boutiques: The sophisticated appearance of extra vision cases complements upscale retail environments and elevates the perceived value of merchandise.
4. Premium Collectibles: For valuable collectibles where details matter, the enhanced visibility allows collectors to examine items thoroughly before purchasing.
5. Specialty Retailers: Businesses selling unique or artisanal products benefit from showcasing the craftsmanship visible from multiple angles.
6. Modern Store Designs: The contemporary black or silver finishes pair well with modern retail aesthetics.

Extra vision display cases represent the pinnacle of retail showcases, offering maximum visibility, enhanced security, and a premium appearance that elevates both your merchandise and your overall store environment. While they typically come at a higher price point than full vision cases, the additional features and enhanced customer experience often justify the investment for retailers focused on creating a high-end shopping environment.

Section 3: Side-by-Side Comparison Table

To help you make an informed decision between full vision and extra vision display cases, we’ve created this comprehensive comparison table highlighting the key differences between these two premium retail showcase options:

This side-by-side comparison highlights the key differences between these two premium display case options. While both offer exceptional quality and security features, the choice between them often comes down to your specific retail needs, merchandise type, store aesthetic, and budget considerations.

In the following sections, we’ll dive deeper into specific scenarios where each type of display case shines, helping you determine which option is the best fit for your unique retail environment.

Section 4: When to Choose a Full Vision Display Case

Selecting the right display case for your retail environment involves considering multiple factors, including your merchandise type, store aesthetic, customer experience goals, and budget constraints. Full vision display cases offer an excellent balance of visibility, security, and value, making them ideal for many retail scenarios. Here’s a detailed look at when a full vision display case might be the best choice for your store:

When Budget Efficiency is a Priority

Full vision display cases typically come at a more accessible price point than their extra vision counterparts, making them an excellent choice for retailers working within budget constraints or those outfitting a new store with multiple display cases. The cost savings doesn’t mean sacrificing quality—Displayarama’s full vision cases still offer premium features like tempered glass, secure locks, and deep shelving. They simply focus the visibility on the front panel rather than all three sides.

For new store owners or businesses undergoing expansion, the ability to maximize display space while managing costs is crucial. Full vision display cases provide this balance, allowing you to create attractive merchandise presentations without overextending your fixture budget.

When Your Store Features Traditional or Wood-Focused Aesthetics

The variety of wood finishes available for full vision display cases—black, white, cherry, and maple—makes them particularly well-suited for stores with traditional décor or those featuring wood elements in their design. These classic finishes can complement existing fixtures and create a cohesive, warm atmosphere throughout your retail space.

For specialty retailers, antique shops, bookstores, gift shops, and similar establishments where a classic or homey atmosphere enhances the shopping experience, the wood finishes of full vision cases contribute positively to the overall store aesthetic.

When Front-Facing Visibility is Sufficient

Many types of merchandise are primarily designed to be viewed from the front, making the wide glass front panel of a full vision display case perfectly adequate for showcasing these items. Products like packaged electronics, books, some types of jewelry, decorative items, and general retail merchandise often don’t require 360-degree visibility for customers to appreciate their features.

If your products are typically displayed in a way where the front view provides all the necessary information for customers to make purchasing decisions, a full vision display case offers sufficient visibility without the added cost of glass on all sides.

Section 5: When to Choose an Extra Vision Display Case

Extra vision display cases represent the premium tier of retail showcases, offering enhanced visibility and a sophisticated appearance that elevates both your merchandise and overall store environment. While they typically come at a higher price point than full vision cases, the additional features and enhanced customer experience often justify the investment for certain retail scenarios. Here’s a detailed look at when an extra vision display case might be the ideal choice for your store:

When Creating a Luxury Shopping Experience

For retailers focused on creating a high-end, premium shopping environment, extra vision display cases contribute significantly to the luxury atmosphere. The three-sided glass construction, mirrored doors, and included LED lighting create a sophisticated showcase that enhances the perceived value of the merchandise displayed inside.

This elevated presentation is particularly important for luxury retailers, where the shopping experience itself is a crucial part of the brand promise. Extra vision cases help communicate quality and attention to detail before customers even interact with your products.

When Showcasing Items That Benefit from Multi-Angle Viewing

Many premium products have details that are best appreciated when viewed from multiple angles. Jewelry with intricate back designs, collectibles with 360-degree craftsmanship, luxury watches with detailed movements, and similar items benefit tremendously from the enhanced visibility provided by extra vision cases.

The three-sided glass construction allows customers to examine merchandise from various perspectives without needing to handle the items or request assistance from staff. This self-directed exploration enhances the shopping experience while reducing the risk of damage from excessive handling.

Section 6: Security & Durability

When investing in retail display cases, security and durability are paramount considerations—particularly for retailers showcasing high-value merchandise. Both full vision and extra vision display cases from Displayarama are engineered with security and longevity in mind, though they feature some differences in their specific security implementations.

Security Features Comparison

Protecting your valuable inventory is a primary function of any quality display case. Here’s how Displayarama’s full vision and extra vision cases address security concerns:

Full Vision Display Cases

• Plunger lock with two keys included as standard
• Tempered glass construction for enhanced break resistance
• Anti-theft brackets on top glass panels
• Sliding doors with smooth track system for controlled access
• Optional security upgrades available for high-value merchandise

Extra Vision Display Cases

• Push-button lock mechanism with two keys included
• Tempered glass on all three viewing sides for durability
• Anti-theft brackets as standard security feature
• Mirrored sliding doors with precision track system
• Enhanced visibility that allows for better merchandise monitoring

For personalized advice on securing your specific merchandise, our display experts can provide recommendations tailored to your retail environment and inventory value.

Call 954-922-9300 to speak with a professional about securing your merchandise.

Section 7: Lighting & Merchandising Impact

Effective retail display is as much about science as it is about art. Lighting plays a crucial role in this equation, dramatically affecting how customers perceive your merchandise and influencing their purchasing decisions. Both full vision and extra vision display cases from Displayarama are designed with strategic lighting considerations, though they approach this essential element in different ways.

Lighting Options Comparison

Full Vision Display Cases: Customizable Lighting Options

Full vision display cases come pre-drilled for optional LED lighting, allowing retailers to customize their illumination based on specific merchandise needs and budget considerations:

• Flexibility: Add lighting at initial purchase or upgrade later as needs evolve
• Customization: Select specific lighting types based on merchandise requirements
• Budget Control: Allocate lighting budget strategically across multiple cases
• Adaptability: Change lighting as merchandise or store design evolves
• Targeted Illumination: Focus lighting on specific areas or products within the case

Extra Vision Display Cases: Integrated Premium Lighting

Extra vision display cases take lighting a step further by including bright LED illumination as a standard feature:

• Built-in Brilliance: LED lighting comes pre-installed, eliminating the need for additional purchases or installation
• Enhanced Visibility: Strategic light placement illuminates merchandise from optimal angles
• Reflection Amplification: Light interacts with the mirrored doors to create a multiplied illumination effect
• Modern Aesthetics: Contemporary lighting complements the high-end appearance of these premium showcases
• Ready to Display: Immediate use without additional lighting considerations

The included LED lighting in extra vision cases creates a ready-to-use premium display solution that maximizes merchandise appeal from the moment it’s assembled.

Section 8: Customization, Assembly, and Shipping

When investing in retail display cases, the details matter—from the initial customization options to assembly considerations and shipping logistics. Displayarama has refined these processes over 40+ years in business, creating streamlined solutions that balance quality, convenience, and cost-effectiveness for retailers of all sizes.

Customization Options

Both full vision and extra vision display cases offer various customization options to ensure your showcases perfectly complement your store environment and merchandise needs.

Size Options

Selecting the right size display case is crucial for maximizing your retail space while providing adequate room for your merchandise:

• Full Vision Display Cases: Available in multiple widths including 48″ and 70″ models
• Extra Vision Display Cases: Available in 48″ and 70″ widths

These size options allow retailers to select showcases that fit their available floor space while providing sufficient display area for their merchandise. The height (typically 38″) and depth (18″-20″) are designed to create an optimal viewing experience for customers while maximizing display capacity.

Assembly Considerations

Displayarama ships display cases unassembled for several important reasons:

Cost-Effective Shipping

Unassembled cases can be shipped more economically, saving retailers significant costs—especially when ordering multiple units. The compact packaging reduces dimensional weight charges and minimizes shipping damage risk.

Assembly Options

Retailers have flexibility in how their display cases are assembled:

1. Self-Assembly: This option offers the most cost savings and allows retailers to familiarize themselves with the construction of their showcases.
2. Professional Assembly: For retailers who prefer expert installation, Displayarama offers professional assembly services for an additional fee. This service ensures optimal assembly by experienced professionals.
   • In-Store Pickup with Assembly: Available for retailers who can visit Displayarama’s location ($90 additional)
   • Delivery with Assembly: Available with protective crating for safe transport of the assembled unit ($250 additional)

Section 9: Bulk Orders & Expert Support

For retailers outfitting new stores, renovating existing spaces, or standardizing fixtures across multiple locations, Displayarama offers specialized services for bulk orders and provides expert support throughout the selection and implementation process.

Bulk Order Advantages

Purchasing multiple display cases at once offers several significant benefits:

Volume Pricing

Displayarama provides tiered pricing for bulk orders, creating substantial savings compared to individual purchases:

• Graduated discounts based on order quantity
• Special pricing for retail chains and multi-location businesses
• Project-based quotes for complete store outfitting
• Competitive advantages against industry standards

These volume discounts make comprehensive store fixture updates more affordable and provide better return on investment for retailers expanding their display capacity.

Expert Support Services

Displayarama’s 40+ years of experience translates into unparalleled expertise in retail display solutions, available to all customers but particularly valuable for large-scale projects.

Store Layout Consultation

Displayarama’s store display experts provide professional guidance on optimal fixture placement:

• Traffic flow optimization
• Sight line considerations
• Feature display positioning
• Space utilization efficiency
• Customer journey mapping

These consultations help retailers maximize the impact of their display cases within the broader context of their store environment.

Product Selection Guidance

With hundreds of products in their catalog, Displayarama’s experts can help identify the perfect combination of fixtures for your specific needs:

• Case type recommendations based on merchandise
• Complementary fixture suggestions
• Accessory recommendations
• Budget optimization strategies
• Phased implementation plans

Getting Started with Expert Support

Accessing Displayarama’s expertise is simple and commitment-free:

Call 954-922-9300 For Bulk Pricing or speak with Our Store Display Experts at Displayarama for tailored recommendations.

Making Your Decision

As you evaluate your display case options, consider not just the immediate purchase price but the long-term value and impact on your retail business. The right display cases serve as silent salespeople, working continuously to showcase your merchandise in its best light and create an environment that encourages purchases.

For general retail applications where budget efficiency is important and front-facing visibility is sufficient, full vision display cases offer an excellent balance of quality, functionality, and value. Their versatility and range of finish options make them suitable for a wide variety of store types and merchandise categories.

For premium retail environments where creating a luxury shopping experience is paramount, or when showcasing merchandise that benefits from multi-angle viewing, extra vision display cases provide enhanced visibility and sophisticated presentation that justifies their higher price point.

In many cases, the optimal solution may involve a combination of both display case types—perhaps using extra vision cases for feature displays of premium merchandise while utilizing full vision cases for general inventory. This strategic approach maximizes budget efficiency while still creating high-impact focal points within your store.

Next Steps

Ready to enhance your retail space with quality display cases tailored to your specific needs? Displayarama makes the process simple:

1. Explore Options: Browse our full vision and extra vision display case collections online to see the range of available options
2. Seek Expert Guidance: Call 954-922-9300 to speak with our Store Display Experts for personalized recommendations
3. Request a Quote: Get detailed pricing for your specific requirements, including any applicable volume discounts
4. Plan Implementation: Work with our team to coordinate delivery, assembly, and installation

Whether you’re outfitting a new store, renovating an existing space, or simply updating your display fixtures, Displayarama’s combination of quality products and expert guidance ensures you’ll receive the perfect solution for your retail environment.

Ready to upgrade your retail space? Shop our full vision and extra vision display cases today or call 954-922-9300 to speak with a Store Display Expert.